What is the PCA Model?

The Powerful Communications Assessment (PCA) is a behaviorally anchored self-assessment tool that identifies an individual's natural communication style — both in normal conditions and under stress or pressure.

Developed from original research conducted for the Powerful Conversations model, the PCA goes beyond personality to uncover how communication impacts team performance, leadership presence, and relational trust.

How the PCA Works

The PCA is structured around four key dimensions of communication. Each reveals how an individual typically approaches conversations and interactions:

  • Do you prioritize data and fairness, or empathy and connection?

  • Do you draw energy from people and groups, or prefer listening and reflection?

  • Do you strive to preserve harmony, or value honesty even when it's difficult?

  • Do you favor spontaneity and openness, or planning and consistency?

Participants respond to a series of reflective prompts, scoring themselves on opposing traits in each dimension. These scores reveal a communication style profile that includes dominant behaviors and potential friction points — especially when under pressure.

Why It Matters

In leadership and team settings, communication isn’t just about words — it’s about impact.

The PCA helps individuals and teams:

  1. Build self-awareness and emotional intelligence

  2. Recognize how their style shifts under pressure

  3. Understand and adapt to others’ communication styles

  4. Improve team collaboration and mutual respect

  5. Reduce miscommunication, tension, and delays

Whether used by HR leaders, coaches, or entire teams, the PCA is a proven step toward more productive, empathetic, and aligned communication in the workplace.

Ready to make communication your team’s competitive advantage?

Start with the PCA and discover your Communications Style Profile.